市场趋势

‘Keqiao Premium’ Further Expands the Regional Brand’s Influence at Intertextile

China Textile Magazine-焦点2026-09-10 00:00查看原文 ↗

✦产业研判

产业概括：柯桥优选亮相intertextile，区域品牌扩容

柯桥作为全球最大纺织品集散中心，其区域公共品牌“柯桥优选”在2026年intertextile秋冬展首次亮相，举办系列对接活动。展区汇集210余家企业、超2100款面料，现场展示620余款样品及24件服装，覆盖尼龙、醋酸、生物基纤维、羊毛、桑蚕丝等材料，并设时尚、科技、绿色三大主题区。活动旨在提升品牌认知，展示从趋势、技术到市场落地的全链路逻辑。

纤维面料服装流通方向上行强度中等周期中等

关键观察变量

柯桥优选后续参展企业数量变化、展示面料中生物基、醋酸等创新材料占比、国内外买家的实际采购转化率、区域品牌对柯桥面料溢价能力的影响、同类区域公共品牌的跟进动作、终端服装应用反馈

判断边界原文仅描述柯桥优选在展会上的展示规模与活动形式，未提供交易额、订单量、采购商转化率、批发市场客流或租金等数据，无法推断其对批发市场经营的实际拉动效果，也不能将参展企业数增长等同于全行业景气度提升。

Sep 10,2026 ｜ by Zhong Mengxia

Keqiao, known as the International Textile Capital, is the world’s largest textile distribution centre. As a key regional public brand developed by Keqiao, ‘Keqiao Premium’ represents the highest standards of Keqiao’s textile industry and continues to establish Keqiao fabrics as a trusted choice within the sector.

During the 2026 intertextile (Autumn/Winter) Expo, the 2026 ‘Keqiao Premium’ exhibition made its debut, launching a series of networking events. The integration of exhibition displays and innovation sharing allowed visitors to gain a first-hand understanding of the texture and characteristics of Keqiao’s high-quality fabrics, whilst clearly illustrating the end-to-end logic behind best-selling fabrics - from trends and technology to market implementation - thereby helping to further enhance the brand awareness of ‘Keqiao Premium’.

The exhibition area

The ‘Keqiao Premium’ exhibition area was bustling with a constant stream of domestic and international buyers and exhibitors, creating a vibrant atmosphere. The exhibition’s immense popularity stemmed from the strength of the products on display. This edition of ‘Keqiao Premium’ showcased over 620 fabric samples, featuring a rich variety of categories and materials, including nylon, copper-ammonium fibre, acetate, bio-based fibres, Merino wool and mulberry silk. Meanwhile, the display of 24 garments demonstrated the vast application potential of Keqiao fabrics across end-user scenarios such as menswear, womenswear, children’s wear, lingerie, sportswear, casual wear, outdoor wear and home textiles.

In 2026, ‘Keqiao Premium’ brought together over 2,100 fabric samples from more than 210 enterprises. Both the number of participating enterprises and the volume of fabrics on display saw an increase, demonstrating the multi-dimensional breakthroughs achieved by Keqiao’s fabric products in design creativity, material application, technological innovation and functional upgrades.

Organized around three themed zones - ‘Fashion’, ‘Technology’ and ‘Green’ - the exhibition comprehensively showcased the value and strengths of ‘Keqiao Premium’. The ‘Fashion’ zone focused on the deep integration of colour, pattern design and craftsmanship; the ‘Technology’ zone highlighted functional, high-performance fabrics; whilst the ‘Green’ zone centred on eco-design, safe ingredients and sustainable principles, precisely meeting current consumer demand for low-carbon and environmentally friendly products.

Representatives from eight companies acted as brand ambassadors, promoting their core products at the exhibition and showcasing the innovative concepts and pragmatic approach of Keqiao’s textile enterprises to the industry.

During the exhibition, the ‘Keqiao Premium’ exhibition welcomed nearly 200 visiting buyers and received nearly 100 online enquiries. Whilst reaching end consumers,