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ATLANTA, GA — September 22, 2026 — “For over two decades, Pirelli has been a valued presence in our state, and I’m thankful that our efforts to grow this partnership are paying off with even more jobs for hardworking Georgians,” said Governor Brian P. Kemp. “This historic investment will expand Pirelli’s footprint with roughly five times more positions than they currently employ across the region, and we wish them continued success here in the No. 1 state for business.”
Headquartered in Italy, Pirelli located its U.S. headquarters and manufacturing facility in Rome, Georgia, in 2002. Pirelli currently employs 234 Georgians through its manufacturing, innovation, and headquarters operations in the state.
“The U.S. is one of Pirelli’s most important markets and offers significant opportunities for growth,” said Claudio Zanardo, CEO of Pirelli North America. “The expansion of our Rome facility strengthens our ‘local for local’ strategy, increasing our manufacturing capacity in the U.S. while introducing the latest-generation technologies, such as the Cyber Tyre, and advanced robotics. This investment will allow us to better serve the needs of the local market, create new jobs, and further strengthen Pirelli’s presence in North America.”
Pirelli’s Georgia facility is located at 100 Pirelli Drive in Rome. The company plans to expand the factory in two phases: first adding latest-generation Pirelli robotics equipment, followed by the addition of a traditional manufacturing process which will require more hiring. Pirelli expects to begin the bulk of hiring in 2029, with the facility projected to be at full operations in 2033.
“While we always enjoy news of new business and industry coming to Floyd County, it is even more meaningful when an existing industry announces an expansion,” said Chairwoman Rhonda Wallace, Floyd County Commission. “Pirelli has been a tremendous community partner for more than 20 years, and their new investment and job creation is incredible news for the citizens of Floyd County. We are grateful for Pirelli’s continued partnership and commitment to our community.”
Senior Regional Project Manager Lori Dowdy represented the Georgia Department of Economic Development’s (GDEcD) Global Commerce team on this competitive project in partnership with the Rome-Floyd Development Authority, Georgia Quick Start, and Georgia Power.
“Pirelli’s expansion in Rome is a tremendous investment in northwest Georgia and a powerful example of what can happen when a company and a state build a relationship for the long term,” said GDEcD Commissioner Pat Wilson. “Pirelli was one of the early companies to help build Georgia’s automotive supply chain, and more than two decades later, they are continuing to believe in Georgia and invest in their future here. I have had the opportunity to visit Pirelli’s operations in Floyd County and Italy and see firsth
