运营案例落地案例

‘Keqiao Premium’ Further Expands the Regional Brand’s Influence at Intertextile

China Textile Magazine-焦点2026-09-10 00:00查看原文 ↗

分类依据:‘Keqiao Premium’ Further Expands the Regional Brand’s Influence at Intertextile

✦产业研判
产业概括:柯桥优选组团参展,区域品牌抱团出海
中文版 Home Focus ‘Keqiao Premium’ Further Expands the Regional Brand’s Influence at Intertextile Sep 10,2026 | by Zhong Mengxia Keqiao, known as the International Textile Capital, is the world’s largest textile distribution centre. As a key r
Sep 10,2026 | by Zhong Mengxia Keqiao, known as the International Textile Capital, is the world’s largest textile distribution centre. As a key regional public brand developed by Keqiao, ‘Keqiao Premium’ represents the highest standards of Keqiao’s textile industry and continues to establish Keqiao fabrics as a trusted choice within the sector. During the 2026 intertextile (Autumn/Winter) Expo, the 2026 ‘Keqiao Premium’ exhibition made its debut, launching a series of networking events. The integration of exhibition displays and innovation sharing allowed visitors to gain a first-hand understanding of the texture and characteristics of Keqiao’s high-quality fabrics, whilst clearly illustrating the end-to-end logic behind best-selling fabrics - from trends and technology to market implementation - thereby helping to further enhance the brand awareness of ‘Keqiao Premium’. The exhibition area The ‘Keqiao Premium’ exhibition area was bustling with a constant stream of domestic and international buyers and exhibitors, creating a vibrant atmosphere. The exhibition’s immense popularity stemmed from the strength of the products on display. This edition of ‘Keqiao Premium’ showcased over 620 fabric samples, featuring a rich variety of categories and materials, including nylon, copper-ammonium fibre, acetate, bio-based fibres, Merino wool and mulberry silk. Meanwhile, the display of 24 garments demonstrated the vast application potential of Keqiao fabrics across end-user scenarios such as menswear, womenswear, children’s wear, lingerie, sportswear, casual wear, outdoor wear and home textiles. In 2026, ‘Keqiao Premium’ brought together over 2,100 fabric samples from more than 210 enterprises. Both the number of participating enterprises and the volume of fabrics on display saw an increase, demonstrating the multi-dimensional breakthroughs achieved by Keqiao’s fabric products in design creativity, material application, technological innovation and functional upgrades. Organized around three themed zones - ‘Fashion’, ‘Technology’ and ‘Green’ - the exhibition comprehensively showcased the value and strengths of ‘Keqiao Premium’. The ‘Fashion’ zone focused on the deep integration of colour, pattern design and craftsmanship; the ‘Technology’ zone highlighted functional, high-performance fabrics; whilst the ‘Green’ zone centred on eco-design, safe ingredients and sustainable principles, precisely meeting current consumer demand for low-carbon and environmentally friendly products. Representatives from eight companies acted as brand ambassadors, promoting their core products at the exhibition and showcasing the innovative concepts and pragmatic approach of Keqiao’s textile enterprises to the industry. During the exhibition, the ‘Keqiao Premium’ exhibition welcomed nearly 200 visiting buyers and received nearly 100 online enquiries. Whilst reaching end consumers, it
相关资讯
运营案例
单日最高客流量突破3万人次,济南泺口服装城老商圈焕发新活力
运营案例
会员动态 | 浙江省羊毛衫协会第五届第五次理事会议在桐乡召开
运营案例
会员动态 | 江苏白马商城携手中国海宁皮博会,共启2026秋冬时尚新局
运营案例
会员动态 | 1.2亿元注资!濮院毛衫再启“千亿”之上新征程
Textile Apparel AIHub 官方微信小程序码
在微信里继续阅读

微信扫一扫,或长按识别小程序码

Textile Apparel AIHub