运营案例落地案例

Keqiao Navigator Program Decoding New Growth Logic for the Textile Industry

China Textile Magazine-焦点2026-09-20 00:00查看原文 ↗

分类依据：Keqiao Navigator Program Decoding New Growth Logic for the Textile Industry

✦产业研判

产业概括：柯桥纺织新生代企业家赴六企研学

绍兴柯桥中国轻纺城建设管理委员会组织60名纺织企业家开展“柯桥领航者计划”2026纺织城新生代精英企业家高级研修，走访泰和新材、南山智尚、雅戈尔、博洋、祥兴、安踏六家行业标杆企业，并邀请16位行业协会、高校及知名企业专家参与。研修聚焦绿色可持续与产品创新两大方向，涉及化纤闭环模式、RWS负责任羊毛标准、区块链溯源、绿色供应链及印染行业绿色工厂建设等内容，旨在帮助新生代企业家在代际传承与产业转型双重节点上完成能力升级。

原料纤维面料服装方向中性强度弱周期长期

关键观察变量

研修成果是否转化为企业实际绿色认证或产品创新项目、参与企业家后续是否推动供应链协同或标准落地、柯桥纺织城是否形成可复制的企业家培养机制、绿色低碳与溯源标准在中小企业中的采纳进度、新生代企业家接班后企业战略调整方向、同类产业集群是否跟进类似能力升级项目

判断边界原文仅报道一次企业家研修活动及参访企业经验介绍，未提供柯桥纺织城商户经营数据、租金、客流、招商或市场交易变化信息，不能据此推断批发市场经营已受直接冲击或改善；亦无研修后续落地效果的量化证据。

Sep 20,2026 ｜ by Zhong Mengxia

This summer, a navigation trail spanning China's east coast stood out on Keqiao's textile development path.

Sixty textile entrepreneurs from Keqiao visited six industry benchmark companies—Tayho Advanced Materials, Nanshan Zhishang, Youngor, Beyond, Xiangxing, and Anta—for a systematic training program aimed at capability upgrading and value reshaping. Organized by the China Textile City Construction Management Committee of Keqiao District, Shaoxing, the "Keqiao Navigator Program"—2026 Advanced Training Program for Next-Generation Elite Entrepreneurs of the Textile City—brought together 16 experts from industry associations, universities, and renowned enterprises. The program charted a navigation map for next-generation entrepreneurs at the dual crossroads of generational transition and industrial transformation, helping them evolve from "successors" to "leaders."

Seeking the code for sustainable industry in the green agenda

As global environmental regulations tighten and consumer demand for sustainable products grows, Tayho Advanced Materials has built a closed-loop model in chemical fibers based on "product-energy-certification." Jiang Ming, General Manager of the Group's Strategy and Marketing Department, proposed integrating product R&D, energy utilization, and standard certification into a complete system, using circular technology iteration and production efficiency improvements to strengthen the foundation for long-term development.

In natural fibers, another path was explored. Wang Enqing, R&D Director of Nanshan Zhishang Company, noted that the company promotes the RWS responsible wool standard at the raw material stage, builds a blockchain traceability system, develops eco-processing technologies in production, and works with brands to build a green supply chain, step by step turning the environmental value of materials into product competitiveness.

Dong Shuxiu, Vice President of the China Dyeing and Printing Association, said: “During the 14th Five-Year Plan period, the printing and dyeing industry made continuous efforts in four major directions, including technological innovation and green low-carbon development. 94 companies were recognized as national-level green factories, and 67 achievements won industry science and technology awards.”

Building differentiated competitive advantages through product innovation

Functional fabrics have moved beyond niche outdoor applications into everyday scenarios such as commuting and home life. Chen Baojian, Deputy Director of the Textile Product Development Center, reminded industry practitioners that material innovation must ultimately address real consumer experiences.

Competition in synthetic fibers is particularly intense. Sun Baoqian, Sales Director of Nanshan Zhishang Nylon New Materials Company, observed that differentiated, functional, and low-carbon nylon fila