Jul 30,2026 ｜ by Zhong Mengxia With a well-established promotion system and growing brand recognition, the "Keqiao Premium" Appaisal Meeting continues to draw strong participation and acclaim from local textile companies. This flagship branding initiative of Keqiao District is proving, with tangible product quality, that the slogan "Great Fabric, Made in Keqiao" is more than just a tagline. On July 24, the second phase of 2026 Keqiao Premium Appaisal Meeting was held in Shaoxing, Keqiao. A total of 1,072 products were entered, spanning three categories: Fashion, Technology, and Green. Steering the Market Direction "With our evaluation criteria closely aligned with key industry priorities, we guide Keqiao companies toward independent R&D and stronger innovation capabilities," said Chen Ling, Deputy Director of the China Textile City Creative Industry Service Center, in her address. She noted that over the past two years, Keqiao Premium has rolled out a series of initiatives, including trade fair promotions, brand campaigns, that have helped more local companies win market recognition through quality products. Li Bo, Director of the Productivity Promotion Department of the China National Textile and Apparel Council (CNTAC), emphasised that Keqiao Premium has played a prominent role in supporting new product development and industrial upgrading, effectively enhancing the brand's international presence and market influence. Three t racks con soildates q uality f oundation The evaluation system covered core dimensions including creative design, technological innovation, eco-friendliness, product quality, and market applicability. Greater weight was placed on quantitative indicators such as product safety, production scalability, functional testing, and environmental certifications, ensuring professional and market-relevant results. The selection brought together 1,072 fabric samples from 195 Keqiao companies. Fashion fabrics accounted for 75%, while Technology and Green fabrics together made up 25%. Fashion fabrics featured a wide range of weaves — jacquard, satin, lace, and cutwork — with blended materials and fine craftsmanship enabling versatile style adaptation across multiple scenarios. Technology fabrics delivered functions such as moisture-wicking, warmth retention and sun protection. Differentiated and functional fibres, including ultra-micro denier, graphene-modified, hollow, and cooling fibres, were widely applied. Green fabrics made extensive use of eco-fibres such as recycled polyester, Tencel, hemp, etc., paired with salt-free and low-water dyeing processes, embedding sustainability throughout the product development cycle. Connecting g reat f abrics with g reat b rands During the event experts and judges assessed from their respective fields such as design innovation, technical viability, green performance, and market potentia