讲座/ Lecture 从“代工制造”到“品牌出海”，中国纺织服装产业正在经历最关键的迭代转型。
当下消费市场快速分化、同质化竞争加剧、国货浪潮崛起、国际市场波动加剧，无数服装品牌陷入困惑：行业当下真实格局如何？
本土品牌的核心优势与短板究竟在哪？
面对内卷市场，品牌该如何找准定位、精准破局、长效增长？
中国服装设计师协会专职副主席现场分析讲解行业趋势、发展现状和破局之路。
关于公开课/ About Open Course 纺织行业公开课 OPEN COURSE FOR THE TEXTILE INDUSYTRY 📌01. 免费演讲2026.6.18 长江云尚链-武汉时尚跨贸产业园汉正街云尚T1写字楼37楼 Free Presentations 2026.6.1837/F, T1 Tower, Yunshang, Hanzheng St.Wuhan Fashion Cross-border Trade Park 9:30-9:50，参观汉正街·国际服装原创设计中心 （地址：汉正街·国际服装原创设计中心-湖北省武汉市硚口区中山大道云尚T1写字楼8楼） 9:30-9:50 Visit Hanzheng Street International Apparel Original Design CenterAddress: 8th Floor, T1 Tower, Yunshang, Zhongshan Avenue, Qiaokou District, Wuhan, Hubei Province 10:00-11:30 行业深度对话｜与资深行业大咖面对面，干货分享、精准赋能，共话中国服装品牌未来增长之路（地址：长江云尚链-武汉时尚跨贸产业园汉正街云尚T1写字楼37楼）。10:00-11:30 Join senior industry experts for an in-depth discussion on the current development, opportunities and challenges of Chinese fashion brands. We will explore practical strategies for transformation and breakthrough, answer on-site confusions about industry and brand development, and provide professional insights to empower the high-quality growth of apparel brands. 关于讲座 / Lecture ■ 深耕产业趋势 ■ 找准定位、精准破局、长效增长探讨本土品牌的核心优势与短板了解行业趋势、避开发展误区、掌握实战打法 ■ 剖析行业痛点 ■ 聚焦行业共性问题拆解发展逻辑厘清发展瓶颈根源 ■ 赋能品牌破局升级 ■ 分享可落地的品牌发展策略在定位、运营、升级等环节提供系统性参考助力品牌探索更具可持续性的发展路径关于主讲人 / Lecturer 谢方明 Fangming Xie 中国服装设计师协会专职副主席中国国际时装周规划负责人国内纺织服装产业顶层研判专家谢方明主席深度参与国内时尚产业顶层规划、行业标准搭建、重点赛事运营、产业集群升级、头部品牌培育等核心工作。
常年对接全国各大纺织服装产业基地、原创设计师群体、龙头企业与行业平台，精准把握国内外行业风向、消费变革趋势与品牌发展核心难题。Full-time Vice Chairman, CFDA Planning Director, China Fashion Week Industry Strategic Expert, Textile & Apparel Sector Chairman Xie Fangming has been deeply involved in top-level planning, industry standard formulation, major event operation, industrial cluster upgrading and leading brand cultivation for China's fashion industry. He maintains long-term connections with textile and garment industrial bases, original designer communities, leading enterprises and industry platforms nationwide, and keeps a clear grasp of domestic and international industry trends, consumption shifts and core challenges for brand development. 参与方式 / Apply 立刻报名 ☞ Sign up now 参加讲座 ☞ Attend lecture 扫描下方二维码报名 / 点击查看更多精彩关注我们获得更多精彩资讯